Thursday, March 12, 2009

Analysis: Google's Ad Targeting Turns Algorithms on You | Epicenter from Wired.com

For years now, Google has watched and often recorded where you've gone online, what you've searched for, what videos you've watched and even what you write in your e-mails.

But the advertising and search giant has always said it only used that data to make its services work better, and that the company did not build dossiers on its users. Instead Google used the term someone searched on that moment or what content was on a partner's web page to decide what ads to show.

That wall toppled Wednesday -- when Google announced that it would begin selling behavioral profiling ads.
Analysis: Google's Ad Targeting Turns Algorithms on You | Epicenter from Wired.com
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