The Twitterverse is expanding.Twitter, that microblogging tool that caught on with teens and twentysomethings using it to tell loyal followers what they're doing at any given time -- in 140 characters or less -- is now becoming part of the business strategy for a wide range of brands, from Skittles to Fairfax County.Firms Take to The Tweetable Business Model - washingtonpost.com
As exciting as it may be to hear about what your friends, or total strangers for that matter, ate for breakfast, some companies are realizing that a more effective use of Twitter is to mine it for clients, recruit employees and answer customer service questions.
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