In the current music industry climate, many artists are realizing that they must go further than ever before to be seen as approachable -- they must run their organization with almost complete transparency. Save for major mainstream stars, the days of artists being put on an isolated pedestal are long gone; fans are far too savvy and options far too many for a musician to appear to be operating in a different universe. Fans demand access at unprecedented levels, so a band must either provide this access or be skilled at creating the illusion of it.MediaShift . Five Tips for Musicians to Engage Their Fans Digitally | PBS
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