Pennings Pennings: May 2010

Sunday, May 30, 2010

The Shift to Internet Advertising: Using New Media to Respond to the Decline of Mass Media

Saturday, May 22, 2010

A progressive agenda to rival the new deal - New York Times - Starbulletin.com

A progressive agenda to rival the new deal - New York Times - Starbulletin.com

It's hard to grasp the larger picture of the times when you are living in the midst of them. The Reagan revolution helped commercialize the fruits of the Cold War but gave the spoils to the already rich, setting off the age of inequality that culminated in the "Lost Decade" of regulatory incompetence, financial squandering, misguided adventurism, and the willful neglect of the needed transformation to a post-petroleum age. We can only hope that current president will right America's path and make the necessary preparations for a change to energy independence and a new age of economic fruitfulness.

Thursday, May 20, 2010

E-Commerce Sales Jump 14% in Q1

E-Commerce Sales Jump 14% in Q1

Interesting article on the growth of retail e-commerce sales in the U.S. which is has grown to $36.6 billion in the first quarter of 2010, according to estimates released Tuesday by the U.S. Census Bureau.

Tuesday, May 18, 2010

Navigating the Turbulent Waters of International E-Commerce

International e-commerce is poised for explosive growth in the months and years ahead. Demand for U.S. products overseas is booming due to vast selection, high-quality specialty goods and unbelievable values. The Internet is bringing all of this value, selection and convenience directly to consumers all over the world.

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Thursday, May 13, 2010

New Technologies for Advertising and PR

Teaching a new course this summer at NYU called New Technologies for Advertising and Public Relations.

New technologies are empowering customers, fragmenting media, and collecting massive amounts of data on consumer behaviors. People are spending less time with traditional venues such as newspapers, radio, and television and devoting more attention to digital media that are mobile, online, and televisual - such as high definition television, streaming movies, and digital gaming experiences. Classified ads and the 30 second spot are two advertising forms on the endangered list. Social Media has emerged as an overall communication framework which has challenged both the advertising and public relations model of one-way communication mediated through an agency. User participation through dialogue and content creation/sharing/syndication are producing a new set of expectations in the marketing mix. Media metrics have also developed an “informating” quality that tracks the connections and transactions of the link economy and compiles virtual profiles and identities.

This course examines state-of-the-art technologies instrumental in successful advertising and public relations. It reviews advertising and public relations through an economics and media analysis framework that establishes the value of advertising and examines the codes and meaning-creating practices used in effective advertising and public engagement strategies. The course will cover emerging technologies in design, interaction, and message creation. It will also examine techniques involved in computer imaging, digital videography, lighting effects, sound editing, and printing that enhance the media experience and make messages more effective.. Students will develop in-depth knowledge in an area of their choice that involves the latest techniques associated with new technologies such as online search, mobile smartphones, social media, or high definition digital television.