Saturday, June 26, 2010

The Television Will be Revolutionized

So really, what is TV in our day? How tied is it into our culture? Or better, how tied is our culture to TV? Does it define our social agenda? The discussions we have with friends? family? strangers? Do social networks now give us a "virtual watercooler" to talk up TV? How much is our daily mentality "cable assisted" as Bruce Sterling suggested?

Lotz argues that as our TV changes, our culture changes. Reaffirming the link between the two.

The Television Will be Revolutionized

Friday, June 25, 2010

Google TV Ads Automation

Here are some videos on Google's advertising systems for online, audio, and TV. What strikes me is the automated aspects of developing campaigns: determining locations, channels, and individual shows.

Sunday, June 20, 2010

The Television Will be Revolutionized

I'm currently reading Amanda Lotz's
The Television Will be Revolutionized right now as part of a class I'm teaching at NYU on New Technologies in Advertising and PR. Its a nice blend of political economy and humanities looking closely at the industry practices and the historical transitions as TV went through various transformations from its network heyday, through the changes brought on by cable television, the VCR, and the remote control, to what she suggests could be a "post-network era".