On Digital Media (See apennings.com for my updated blog)
Sunday, June 20, 2010
The Television Will be Revolutionized
I'm currently reading Amanda Lotz's The Television Will be Revolutionized right now as part of a class I'm teaching at NYU on New Technologies in Advertising and PR. Its a nice blend of political economy and humanities looking closely at the industry practices and the historical transitions as TV went through various transformations from its network heyday, through the changes brought on by cable television, the VCR, and the remote control, to what she suggests could be a "post-network era".