International e-commerce is poised for explosive growth in the months and years ahead. Demand for U.S. products overseas is booming due to vast selection, high-quality specialty goods and unbelievable values. The Internet is bringing all of this value, selection and convenience directly to consumers all over the world.
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Tuesday, May 18, 2010
Thursday, May 13, 2010
New Technologies for Advertising and PR
Teaching a new course this summer at NYU called New Technologies for Advertising and Public Relations.
New technologies are empowering customers, fragmenting media, and collecting massive amounts of data on consumer behaviors. People are spending less time with traditional venues such as newspapers, radio, and television and devoting more attention to digital media that are mobile, online, and televisual - such as high definition television, streaming movies, and digital gaming experiences. Classified ads and the 30 second spot are two advertising forms on the endangered list. Social Media has emerged as an overall communication framework which has challenged both the advertising and public relations model of one-way communication mediated through an agency. User participation through dialogue and content creation/sharing/syndication are producing a new set of expectations in the marketing mix. Media metrics have also developed an “informating” quality that tracks the connections and transactions of the link economy and compiles virtual profiles and identities.
This course examines state-of-the-art technologies instrumental in successful advertising and public relations. It reviews advertising and public relations through an economics and media analysis framework that establishes the value of advertising and examines the codes and meaning-creating practices used in effective advertising and public engagement strategies. The course will cover emerging technologies in design, interaction, and message creation. It will also examine techniques involved in computer imaging, digital videography, lighting effects, sound editing, and printing that enhance the media experience and make messages more effective.. Students will develop in-depth knowledge in an area of their choice that involves the latest techniques associated with new technologies such as online search, mobile smartphones, social media, or high definition digital television.
New technologies are empowering customers, fragmenting media, and collecting massive amounts of data on consumer behaviors. People are spending less time with traditional venues such as newspapers, radio, and television and devoting more attention to digital media that are mobile, online, and televisual - such as high definition television, streaming movies, and digital gaming experiences. Classified ads and the 30 second spot are two advertising forms on the endangered list. Social Media has emerged as an overall communication framework which has challenged both the advertising and public relations model of one-way communication mediated through an agency. User participation through dialogue and content creation/sharing/syndication are producing a new set of expectations in the marketing mix. Media metrics have also developed an “informating” quality that tracks the connections and transactions of the link economy and compiles virtual profiles and identities.
This course examines state-of-the-art technologies instrumental in successful advertising and public relations. It reviews advertising and public relations through an economics and media analysis framework that establishes the value of advertising and examines the codes and meaning-creating practices used in effective advertising and public engagement strategies. The course will cover emerging technologies in design, interaction, and message creation. It will also examine techniques involved in computer imaging, digital videography, lighting effects, sound editing, and printing that enhance the media experience and make messages more effective.. Students will develop in-depth knowledge in an area of their choice that involves the latest techniques associated with new technologies such as online search, mobile smartphones, social media, or high definition digital television.
Wednesday, May 12, 2010
Do you have a digital media strategy?
Preparing for Digital Media Management II this Fall.
Do you have a digital media strategy?
View more presentations from Design Bracket.
Saturday, May 8, 2010
Deloitte: Top Trends for Media Industry in 2010
The text is small but this is an interesting report.
Friday, May 7, 2010
Old Or New? The Future Of Media?
Check out this Presentation:
Old Or New? The Future Of Media?
View more presentations from Altogether Digital.
Mobile Abilities Map
Check out this SlideShare Presentation:
Mobile Abilities Map
View more presentations from Helge Tennø.
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Check out this SlideShare Presentation:
Online Advertising
Check out this SlideShare Presentation:
Online Advertising
View more presentations from Swati Swayamprava.
Tuesday, March 23, 2010
Rob Pegoraro - FCC's plan for broadband Internet access falls short - washingtonpost.com
Rob Pegoraro - FCC's plan for broadband Internet access falls short - washingtonpost.com
The FCC hopes to speed up and expand broadband access, which are both big problems: 35 percent of adult Americans lack high-speed Internet access at home, and those who do connect at slower speeds than residents of other countries. A 2009 study by the International Telecommunications Union ranked the United States 17th in adopting information and communication technologies.
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Dose of Venom for Candidates Turns Ads Viral - NYTimes.com
Remember Max Headroom?
Anyone who knows Ms. Whitman’s face — or the tangy lilt in her voice — would easily recognize her in this political attack advertisement. But the ad does not actually feature Ms. Whitman at all, but rather a technically impressive avatar of the candidate, talking trash about herself.Dose of Venom for Candidates Turns Ads Viral - NYTimes.com
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Thursday, March 18, 2010
Federal News Radio 1500 AM: OMB's Kundra stakes out new e-gov approach
Kundra also believes that in the five-to-seven years since many of these e-government programs were first contemplated technology has changed dramatically and that is what needs to be updated.Federal News Radio 1500 AM: OMB's Kundra stakes out new e-gov approach
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