Confessions of an Aca/Fan: If It Doesn't Spread, It's Dead (Part One): Media Viruses and Memes

Over the next eight posts, I am going to be serializing a white paper which was developed last year by the Convergence Culture Consortium on the topic of Spreadable media. This report was drafted by Henry Jenkins, Xiaochang Li, and Ana Domb Krauskopf With Joshua Green. Our research was funded by the members of the Convergence Culture Consortium, including GSDM Advertising, MTV Networks, and Turner Broadcasting.

Confessions of an Aca/Fan: If It Doesn't Spread, It's Dead (Part One): Media Viruses and Memes