Twitter is an easy way to create buzz for a new product launch or to alert customers to a service outage. Earlier this week, the Skittles Web site directed visitors to a Twitter search for the term "skittle" to see what people were saying about the candy. Attendees at conferences and other business-related gatherings already use the service to relate details on an unusually interesting session or to share news announcements.Firms Take to The Tweetable Business Model - washingtonpost.com
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