In the world of news, that's unethical. The rule of thumb is, if you want to change what's in the photo, choose another photo. Making Obama into a man wearing brilliant red surfer trunks, instead of a more modest black pair, making the image more dramatic by having him walking out of darkness, and changing the exposure so he looks more gilded changes viewers' ideas about who the man is.Susan Moeller: Media Literacy 101: The Ethics of Photoshopping a Shirtless Obama
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