Ms. Peña and her team of anthropologists have spent 18 months peering inside the heads of incommunicative boys in search of just that kind of psychological nugget. Disney is relying on her insights to create new entertainment for boys 6 to 14, a group that Disney used to own way back in the days of “Davy Crockett” but that has wandered in the age of more girl-friendly Disney fare like “Hannah Montana.”Walt Disney Expert Uses Science to Draw Boy Viewers - NYTimes.com
Wednesday, April 15, 2009
Walt Disney Expert Uses Science to Draw Boy Viewers - NYTimes.com
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