Google-Bombing Moves From Bush to Obama - Digits - WSJ.com

According to a Search Engine Land article, Obama is inheriting all the old links from Bush’s biography to the term “miserable failure” because the link to his biography was swapped for Bush’s on the White House site on Inauguration Day. As a result, a search for “miserable failure” on Yahoo will likely yield Obama’s biography, and on Google, a search for “failure” will do the same.

Danny Sullivan, editor of Search Engine Land, observes that Bush’s bio should be redirected to a page on whitehouse.gov about the history of U.S. presidents, that the link to the current president’s biography should be killed and the biography placed elsewhere since the current Google-bomb association is still showing up.

Google-Bombing Moves From Bush to Obama - Digits - WSJ.com