EurActiv.com - Creativity Ambassador: Europe needs someone to take it seriously | EU - European Information on Innovation & Creativity: "What are the main hurdles to unlocking creativity and innovation in Europe?
There needs to be someone who takes it seriously. I think businesses ought to take creativity as seriously as they take finance and legal affairs. We need someone in every organisation who is directly responsible for creativity and new ideas, who organises training and puts together lists of new thinking, who listens to new ideas, who transmits them and stands behind them."
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