Ford is betting the success of the Fiesta subcompact on the blogs, tweets and Facebook updates of 100 people who will live with the cars and share their experiences online. It's a hell of a gamble, but if it pays off, Ford just might recast itself as a cool company with a great product -- no small feat for an American automaker.Ford Bets the Fiesta on Social Networking | Autopia from Wired.com
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