Tuesday, April 28, 2009

Television Broadcasting Industry Research in the US by IBISWorld

The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV industry, in particular, represents a significant threat to future industry growth. A number of factors point to low growth in advertising revenue, including forecast low economic growth, the declining overall share of the TV audience, and competition from new media. The bleak outlook for this industry has already prompted News Corp to expand its satellite TV interests.
Television Broadcasting Industry Research in the US by IBISWorld

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