Web 2.0 e-commerce technology will become mainstream in 2008, study says

Among PCG’s predictions for 2008: * Banner ads that incorporate more intelligence, better multimedia, and secure data capture will help advertisers better manage campaigns. * Online advertising will evolve into social advertising in which social network members promote products. * Single-purpose marketing applications, such as widgets, will offer marketers branding opportunities and create customer interactivity and loyalty. * Podcasts and other “new media” content will become mainstream, ushered in by the new era of mobile devices, such as the iPhone. * Indirect distribution will dominate video consumption as more companies utilize RSS and video web services.

Web 2.0 e-commerce technology will become mainstream in 2008, study says