Obama About to Face Tests on Consumer Privacy - washingtonpost.com

The Future of Privacy Forum, a Washington group supported by AT&T, is pushing the transition team to appoint a chief privacy officer to shape standards about the use of consumer data. Separately, the Center for Digital Democracy and the U.S. Public Interest Research Group said they plan to file a complaint today with the Federal Trade Commission, urging the agency to investigate mobile marketing practices that may threaten consumer privacy.

Privacy advocates have long been asking federal regulators to create standards for how personal information can be captured by search engines, social networks and mobile browsers. Internet companies say they should police themselves when it comes to protecting consumer privacy. But as marketers increasingly tailor ads based on consumers' interests, background and whereabouts, Obama is being called upon to develop a framework for the technologies.

Obama About to Face Tests on Consumer Privacy - washingtonpost.com