NYSE Euronext will offer rebates to everyone trading on the New York Stock Exchange after rising competition from electronic stock platforms pushed its market share to a record low.Bloomberg.com: U.S.
The plan revamps an incentive program offered only to NYSE market makers that helped halt a decline in business at an estimated cost of $30 million a quarter. The new pricing, which goes into effect March 1, will pay a rebate for the first time to all traders posting orders to the Big Board, the New York-based company said in a statement.
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