As a term, "public diplomacy" came into being with the creation of the Edward R. Murrow Center for Public Diplomacy at Tuft University's Fletcher School. According to one the center's earliest brochures:MediaShift . Public Diplomacy in the Digital Age, Part 1 | PBSPublic diplomacy...deals with the influence of public attitudes on the formation and execution of foreign policies. It encompasses dimensions of international relations beyond traditional diplomacy...[including] the cultivation by governments of public opinion in other countries...[and] the transnational flow of information and ideas.
The practice of public diplomacy has evolved significantly with the emergence of digital media technologies, but based on my conversations with people in this field, the meaning of the term has remained largely intact.
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