Balancing Disruptive Innovation - Forbes.com

The paradox is that when companies need to act differently, they can't, and when they can act differently, they don't need to. The time at which it becomes obvious that a company needs to transform itself is the time it has the least ability to take actions that can drive successful transformation. Because the need is so pressing, the company gets impatient. That impatience shuts off iteration, and leads the company to target large, obvious markets that can be inhospitable to new growth strategies.

Balancing Disruptive Innovation - Forbes.com