Webcasting to Help Restore Faith in Government

With the advent of webcasting, leaders in both the private and public sectors can utilize the Internet to more effectively:
· Communicate – share ideas, foster rich interaction between presenters and constituents, and reach target audiences with very specific, tailored messages
· Market – Market ideas and programs, and communicate key messages
· Measure public sentiment – gain insight into voter habits and beliefs, and gain a real-time assessment of public opinion on important matters that simply cannot wait
· Solicit public support – mobilize grassroots action on key issues or initiatives, and encourage public participation in community events and causes

Webcasting to Help Restore Faith in Government