Wednesday, March 4, 2009

Cable Companies Target Commercials to the Audience - NYTimes.com

Beginning with 500,000 homes in Brooklyn, the Bronx and some New Jersey areas, Cablevision will use its targeting technology to route ads to specific households based on data about income, ethnicity, gender or whether the homeowner has children or pets.
Cable Companies Target Commercials to the Audience - NYTimes.com

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