Saturday, March 21, 2009

Can 3-D Save Hollywood? - WSJ.com

James Cameron, Robert Zemeckis and Steven Spielberg are all working on 3-D movies. Walt Disney's next Pixar feature, "Up," was recently selected to open the Cannes Film Festival -- the first 3-D movie to do so. And starting with "Monsters vs. Aliens," DreamWorks Animation, known for hits such as "Shrek" and "Kung Fu Panda," will release every movie it makes in 3-D.

Jeffrey Katzenberg, chief executive of DreamWorks Animation, is betting heavily on the technology, which he bills as a much-needed boost for Hollywood. Even with an upswing in the past few months, movie admissions have declined more than 9% over the past decade, and were down by almost 5% last year, according to box-office tracker Media By Numbers.
Can 3-D Save Hollywood? - WSJ.com

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