Although Yahoo and Microsoft already have been tying ads to people's presumed interests, Google's embrace of this "behavioral" targeting is more troubling to privacy watchdogs. That is because the Mountain View, Calif.-based company already has used its dominant position in the Internet search market to build a huge database of potentially sensitive information about the kinds of things that people are looking for on the Web.E-Commerce News: E-Marketing: Google Drills Deeper Into Users' Heads
Sunday, March 15, 2009
E-Commerce News: E-Marketing: Google Drills Deeper Into Users' Heads
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