Obama Team Finds It Hard to Adapt Its Web Savvy to Government - washingtonpost.com

Obama, for example, would like to send out mass e-mail updates on presidential initiatives, but the White House does not have the technology in place to do so. The same goes for text messaging, another campaign staple.

Beyond the technological upgrades needed to enable text broadcasts, there are security and privacy rules to sort out involving the collection of cellphone numbers, according to Obama aides, who acknowledge being caught off guard by the strictures of government bureaucracy.

"This is uncharted territory," said Macon Phillips, White House director of new media, which was a midlevel position in previous administrations but has been boosted by Obama to a "special assistant to the president."

Obama Team Finds It Hard to Adapt Its Web Savvy to Government - washingtonpost.com