Thursday, March 5, 2009

Barnes & Noble Buys Top E-Book Retailer - WSJ.com

The purchase, for $15.7 million, comes only a few days after Amazon.com Inc., the country's largest online bookseller, said it is making its Kindle e-books available for reading on Apple Inc.'s iPhone and iPod Touch devices.

"We bought Fictionwise because we like how they've approached the digital and e-book markets," said William Lynch Jr., president and chief operating officer of Barnes&Noble.com. "They have one of the most popular applications on the iPhone, and they really understand merchandising. They also have a lot of institutional knowledge about this space."
Barnes & Noble Buys Top E-Book Retailer - WSJ.com

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